Oftentimes, that inner voice, gut feeling and intuition are the only things taken into account when setting up a new strategy. We, however, don't believe in playing by ear when it comes to marketing. We do believe in the importance of research as a first step in the layout and development of any successful strategy. Only when qualitative methods (focus groups, in-depth interviews) and quantitative research (questionnaire-based surveys, structured interviews carried out face-to-face, by phone or online) are used together, can we talk about guaranteed success and effective results.

Are you missing any relevant information right now?

Online, we're in our element, and there we find the right instruments for your business. We cover search engine marketing through PPC (pay per click) and SEO (search engine optimization). We're Google Analytics and Google AdWords certified, meaning we know how to roll out campaigns and measure results accurately. Online PR brings excellent results in terms of media value and SoD (share of discussion), and our results are always very favourable and favourable.

We enjoy social networks and develop efficient SMM (social media marketing) campaigns, counting on involvement, interaction and conversion. We use Facebook Ads, where we dynamically test and optimize everything. We build partnerships (affiliate marketing) and develop online relationships. We integrate email marketing campaigns without the slightest whiff of spam and with constant performance monitoring. We bring added value through WOM (word-of-mouth) and viral campaigns plus interactive advertising.

Do you have an effective and creative online strategy?

To build your business strategy, you'll need relevant information to be generated in real time about your company and your competitors. We give you access to in-depth analysis and interpretation (reporting) of key performance information for each department, profit and cost structure or resource use.

Are you sure you know everything about your business?

Business communication -- whether we're talking about customer-facing commercial messages, business letters, press releases or reports -- must always be clear and coherent, able to relay high-quality information straight to the intended target. We provide copywriting and transcreation services into/from English, French and Romanian at the highest standards.

Wouldn't you like to try us?

Well-defined strategic communication makes you different and creates brand value. We keep up the public interest through constant dialogue with various stakeholders and by managing your press relations. We identify relevant subjects, build key messages, write stories and think up events, we pick the right channels and then just -- speak out on your behalf.

Does your company have something to say?

When we communicate on your behalf, we look out for all the relevant stakeholders: trade associations, nonprofit organisations, leaders, clients, competitors, distributors, suppliers and employees. We make sure we pick the right communication channels for every individual message we send out into the world.

Are you sure you've thought of all the stakeholders you want to reach?

We start out by understanding your brand's essence. We then discover symbols, pick colours and play with styles in order to define a clear identity and represent it visually. We have your design covered, we pick the most appropriate visual elements and organise the information -- whether you're looking for a corporate website, a campaign microsite or print & packaging.

Would you like some extra personality for your campaign?

Gaining trust isn't easy. You need a strategy for building business relationships with people who can themselves gain something from knowing you: a win-win deal by finding the right social networks, building an appropriate profile, planning your networking activities, finding potential clients and making them loyal and, ultimately, building your personal brand.

What would you say if we looked after your Facebook, Twitter, LinkedIn or YouTube profiles?

We start off by understanding together what your employees' personal development needs are. We adapt the content of our training modules to maximise results, based on the objectives we set forth. We get involved and add value to your team. And if you'd like to know more about marketing, try a personalised coaching programme or ask for a limited number of hours to solve particular issues with the help of a senior E.B.I.G. consultant.

Are you ready to invest in yourself and your people?